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MENA EdTech Platform Emonovo (Formerly MARJ3) Raises Bridge Investment Round from Angel Investors and Flat6Labs

The platform, founded by Syrian entrepreneur Sami Al-Ahmad and Egyptian co-founders Abdo Sami and Ahmed Elgebaly, utilizes data to match youth in the MENA to the best-fit majors and universities worldwide.

Egypt-based Emonovo (formerly MARJ3), the MENA region’s leading Ed-tech platform, has raised an undisclosed bridge round by strategic angel investors from US, Europe, and MENA and follow-on investment from Flat6Labs. 

The startup, founded as Marj3 in 2016 by Syrian entrepreneur Sami Al-Ahmad and Egyptian co-founders Abdo Sami and Ahmed Elgebaly, was recently re-branded as Emonovo, and is focused utilizes technology and data to match MENA youth to the best-fit majors and universities worldwide.

The participating angel investors compile extensive working experience in giant companies like META, Klarna, Alan, as well as prominent VC and Private Funds while having distinguished backgrounds in EdTech, FinTech, HR, and investment sectors.

“Flat6Labs has been a firm believer in Emonovo’s team and platform from day one. This investment is a testament to our belief in Emonovo’s mission to empower students in the MENA region in their educational journey. We’re excited to see how the team will develop their platform even further and support more potential students towards fulfilling their educational ambitions in the best universities around the world,” said Dina El-Shenoufy, Chief Investment Officer of Flat6Labs.

I am a firm believer in the power of education to transform people’s lives, and I’m super excited to be backing the team behind Emonovo,” said Willie Elamien, an angel investor.

This investment is aimed to boost the new brand strategy and fuel the growth of university onboarding & student recruitment through the platform. It will also be used to update the platform technology to optimize the matching and data management.

As a proponent of tech and social impact, I’m delighted to invest in Emonovo, the future of higher education in the region,” said Rama A. Chakaki, an angel investor.

Previously in 2017, within less than a year of Marj3’s its establishment, the platform had raised pre-seed funding from Flat6LabsFAC Egypt Fund, which enabled them to grow and reach a far larger segment of the target audience in the Middle East, achieving more than two million monthly visitors on Marj3’s website.

In 2020, as they continued to grow, they managed to obtain a new investment round from a US-based investor (Expert Dojo), synchronizing with the launch of Marj3 education services to help students in the Arab region find the best suitable universities for them worldwide. Then, after a short period, Marj3 managed to secure partnerships with more than 300 universities globally in various fields.

In 2022, the 3 co-founders decided to support students fully from A to Z in their experience to follow their educational journey. They shifted from scholarships to university and student matching arena. In March 2022, Marj3 became Emonovo with some internal and external adjustments and new branding. Learn more here

“This strategic investment round is going to help us make Emonovo available to more students than ever before. Our mission is to help students achieve their educational dream, and I am super excited that our investors are aligned with us on making our unique solutions and technology experience available for everyone soon.” said Sami Al-Ahmad – CEO & Co-Founder at Emonovo.


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